Media Coverage

2010 Marketing and Media Coverage

Radio and Broadcast Coverage

Channel 13 News • Dragon boat racers row for research
Growing Bolder Broadcasting • Saving Lives, Changing Lives • The Power of One
Orlando Health Podcast • Orlando Health Teams Take On Dragon Boating to Fight Breast Cancer
Asian Trend Podcast • Orlando Dragon Boat Launch Party
Florida Blood Centers Podcast • Florida’s Blood Centers Big Red Boat team competes in the GWN Dragon Boat races at Downtown Disney to increase breast cancer awareness and raise money for Women Playing For T.I.M.E. – WPFT.org and the MD Anderson Cancer Center Orlando.

Print Coverage

Orlando Sentinel • Organizers and artists celebrate opening night of “PINK ART” exhibit (March 25, 2010) • Orlando BC Survivors race dragon boats (April 12, 2010) • Hope Hike (October 2, 2010) • Harriett’s Place (October 10, 2010)

Southwest Orlando Bulletin • The Orange Tree Women’s Golf Association will hold its sixth annual Women Playing For T.I.M.E. golf tournament March 8 Orange Tree Golf Club. (February 18, 2010) • Lake Cane Tennis Center hosts men’s tennis tournament benefiting Women Playing For T.I.M.E. (April 1, 2010) • Executive Women’s Golf Association holds charity golf tournament for Women Playing For T.I.M.E. (September 2, 2010) • Grand Cypress Tennis and Racquet Club hosts a round-robin mixer to benefit Women Playing for T.I.M.E.(November 18, 2010) • The inaugural Golfing for T.I.M.E. charity tournament was held at the Golden Bear Club at Keene’s Pointe raised $18,750 for MD Anderson – Orlando (December 2, 2010)

Asia Trend Magazine • Orlando’s First Dragon Boat is Here (May 2010)

Florida Doctor Central Magazine • The Community That Paddles (October 2010)

Orlando Home & Leisure Magazine • Women Playing For T.I.M.E. advertisement

Orlando Magazine • Women Playing For T.I.M.E. Isleworth Tournament advertisement (March 2010)

Winter Park Magazine Charity Register 2010 • Women Playing For T.I.M.E. Tournaments mentioned

Foundation & Friends (Orlando Health Foundation’s donor newsletter – quarterly publication to 45,000 households nationally) • WPFT Wins Multiple National Awards (Spring 2010) • Waking the Dragon (Summer 2010) (Cover Story) • Lori Sommer Pledges $300,000 to WPFT in Support for Breast Cancer Research (Fall 2010) • International Dragon Boat Festival Designates WPFT as Charitable Beneficiary (Winter 2010)

In Touch (Orlando Health’s internal publications – weekly circulation 6.500) • Bloomingdale’s Hosts Fashion Show and Makes Donation to Support Orlando Health (April 23, 2010) • Women Playing For T.I.M.E. Celebrates Arrival of Central Florida’s First Dragon Boat (April 23, 2010) • Team Members Invited to Form a Team for the 3rd Annual Orlando International Dragon Boat Festival (July 9, 2010) • Join an Orlando Health Dragon Boat Team to Benefit Women Playing For T.I.M.E. (Cover Story) (July 30, 2010) • Pink Heals Tour Comes To MD Anderson – Orlando (September 17, 2010) • Watch More Than 200 Orlando Health Team Members Race for a Cure at Dragon Boat Festival (October 8, 2010) • The Orlando International Dragon Boat Festival at Walt Disney World raised $50,000 for Women Playing For T.I.M.E. and MD Anderson – Orlando. (November 12, 2010)

Press Releases

Press Releases • 2/10/10 WPFT Named ING Industry Honor Winner • 4/1/10 Women Playing For T.I.M.E. Isleworth Tournament Helps Fight against Breast Cancer • 4/9/2010 MD Anderson Cancer Center Orlando and Women Playing For T.I.M.E.® Celebrate Arrival of Central Florida’s First Dragon Boat • 9/22/10 Pink Fire Trucks Roll Into Town to Benefit MD Anderson Cancer Center Orlando • 9/29/10 Panera Bread Supports Breast Cancer Research • 9/29/10 Hope Hike 2010